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The U.S. government is preparing to establish a clear definition of junk food, which could have significant implications for the food industry. Health officials, like Secretary Robert F. Kennedy Jr., have labeled ultraprocessed foods as unhealthy, likely leading to increased regulatory scrutiny. This initiative could impact how various food products, including soy milk and sugary snacks, are marketed and sold. Health-conscious consumers may shift towards products deemed healthier, thereby affecting consumers' purchasing decisions. Companies associated with ultraprocessed foods may face backlash, while healthier alternatives could benefit from increased demand.