Ulta Beauty slides as rising costs hit margins; focus on TikTok push under new CEO

Ulta Beauty's stock dropped as rising costs have impacted its profit margins. The new CEO is shifting focus towards a TikTok marketing strategy to attract a younger demographic. Analysts express concern about whether this strategy can effectively counterbalance the negative impact of rising costs. The market response indicates uncertainty about the company's short-term performance. Investors are advised to keep an eye on quarterly results to assess the effectiveness of new initiatives.